Monster - The Job Search Engine that Sells

Monster.com is the global virtual careers site of Monster Worldwide, Inc. Advertisements for monster.com has grown over the past years. This is not really surprising considering that Monster.com has an online presence on 57 local news affiliates nationwide as well as television commercials in major markets nationwide.

Monster Ads!

Monster.com started becoming popular when they started advertising during Super Bowls. Their first TV ad debuted during the 1999 Super Bowl and was called  “When I Grow Up.” It featured children professing their career aspirations. It had great exposure and emotional appeal and there's been no stopping Monster.com since then.

In 2000, Monster's Road Not Taken campaign had a message to pursue and achieve a fulfilling career path for everyone.

In 2001, its first multi-spot campaign was launched, the Job Good. Life Good.  The humorous campaign consists of five scenes that show individuals achieving happiness and success in the workplace.

Station Domination was monster.com's multi-phased advertising campaign in Boston, Chicago, San Francisco and New York in 2001. Again, they center on emotional appeal as they inspire job seekers to never settle and to find the jobs that bring happiness. 

In 2003, celebrating 10 fruitful years of job hunting activities, monster.com made a new brand campaign and tagline, Today's the Day.  The campaign aired during the Super Bowl XXXVII and aimed to convey a message to job seekers and employers about making goals and aspirations a reality.

In 2004 monster.com debuted Soulmates and I Feel Love during Super Bowl XXXVIII. The ad encouraged job seekers to further their careers and their lives. In the same year, monster.com also brought forth a series of commercials and online advertising called Portraits to urge viewers to visit monster.com to hire candidates or apply for positions.

Aside from commercials, monster.com also advertises by using posters, television, radio, print and online advertising, and others. No wonder Monster.com seems to be the de facto job search engine!